Logos

Master Brand

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Our custom logotype is a registered trademark and offers the most immediate representation of Hillbrush. It features throughout our brand portfolio following an approach known as monolithic architecture.

Hillbrush Master Brand Hillbrush Master Brand with Royal Warrant

Product Brands

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Our product brands incorporate the custom logotype and use a subservient brand extension to differentiate. The Salmon mark is a complement to select product brands and does not belong elsewhere.

Hillbrush Product Brands

Experience Brand

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Our experience brand represents the Hillbrush Visitor Centre and incorporates an optional tagline. Formats with and without a tagline are provided in the asset download.

Hillbrush Experience Brand

Usage

Scale

We recommend a width of 35 millimetres when featuring our logo(s) on product or in print. For screens, we recommend a width of 133 pixels. Do not scale our logo(s) narrower than 25 millimetres or 95 pixels. Although there is no upper limit to scale, compositional balance should be carefully considered.

Scale

Clearance

Our logo(s) must have space to breathe. The initial h of the logotype is used to determine a clearance zone. Do not breach the rule for minimum scale in an attempt to make a success of a composition.

Clearance

Positioning

Our logo(s) should be positioned top left in a leading role and bottom right when supporting or endorsing.

Positioning

Context

Solid, neutral backgrounds create optimal contrast. We recommend white or a pale grey from our core palette. Dark, noisy or photographic backgrounds are not acceptable contexts for our logo(s).

Context

Incorrect Use

•  Do not rotate, skew, warp or stretch our logo(s)
•  Do not embellish our logo(s) with graphic effects, such as shadows
•  Do not recolour or alter the opacity of our logo(s) for aesthetic purposes
•  Do not recreate the custom logotype using a nearby typeface

Incorrect Usage