Typography
Typeface
Calibri is the corporate typeface and should be used exclusively in communications. For web, other well proportioned sans serifs, such as Helvetica, Arial or Lato (web font) are suitable alternatives if Calibri is unavailable.
Typesetting
Superset trademark symbols
Resolve widows and orphans on any block of text (single words on one line or single lines of text at the beginning of a paragraph or column)
Use upper case, weight and decoration (such as additional colour) sensibly
Do not mix left, right and central alignment in a single composition
Do not full justify or hyphenate across a paragraph
Do not use lower case (only capitals or sentence case)
Do not use ligatures
Hierarchy
While the typography may not accommodate every design situation (e.g. tradeshow graphics), each typographic style can be proportionally scaled to maintain the correct hierarchy. The size and leading of the type should be multiplied by the same factor to achieve this result.
Type as Imagery
Sometimes a composition will include design elements that sit outside the brand toolkit or appear off-brand. If you are required to deviate from the typographic styles; ensure that the Hillbrush voice is maintained. Never compromise on legibility or readability when composing type, even when it is used as imagery.